Direct Mail Marketing Services | Salt Lake City, Utah
Before internet marketing, SEO, PPC, and remarketing ruled the advertising landscape, direct mail marketing was one of the most effective tools a business could have. But what most people don't know is that direct mail is still one of the most effective marketing tools when done right.
Mix District Media, a new-style advertising agency, is making direct mail marketing sexy again. Most individuals and business owners have associated direct mail as "junk mail" or a thing of the past. That's because the marketers behind direct mail has lost sight of what makes it effective: Doing your homework on the market and only sending it out to people who are interested.
Direct mail is still one of the most cost-effective marketing tools. In this Blog post. Mix District Media will explain why direct mail marketing isn't dead and should still be very much alive in your advertising mix.
Direct Mail is Highly Targeted Marketing
Marketing and advertising have changed drastically in the last several decades, but the efficacy of mail has not changed. For example, if you're running a computer rental and repair shop in Salt Lake City, UT, you're going to want to find business owners to rent to. Most established businesses either own a fleet of computers or have an existing relationship with a PC rental company.
Lucky for them, Mix District Media has curated a magical list of the newest businesses (ones that were incorporated in 2016) in the greater Salt Lake City region. They'll be receiving highly targeted direct mail pieces, not your grandma who lives in St. George.
Personalized Mail That's Tangible
An often overlooked benefit of direct mail marketing is that it can be easily personalized. Unlike modern advertising methods, such as paid-search advertising or web ads, mail pieces can easily include the business or homeowner's name, which will make them even more likely to follow through with the desired call-to-action.
In addition to the personalization of mail pieces, it's... tangible. There's nothing more personal than holding an item, in the comfort of your own home, with the almost guarantee of having your message conveyed.
Clear Call-to-Actions (CTAs)
A modern advancement in direct mail marketing that most agencies neglect is a clear, actionable call-to-action for the user. Marketers know how important CTA's are in digital marketing, bu often fail to carry it to direct mail.
That's why Mix District Media includes call to actions in direct mail pieces. For example, the PC rental company's direct mail piece might include a scanable QR code for people to receive an exclusive discount.
Be sure to checkout some of our direct mail marketing example on our projects page: Direct Mail Providers in SLC, UT