Salt Lake City Video Services
Here are 3 Reasons Why Your Business Needs to Have Web Videos. There are several benefits, from SEO efforts to becoming the voice of your product or service. When customers decide between two businesses, having a video on your website could be that extra push they need to make the decision to hire you or purchase your product.
SEO (Search Engine Optimization) Boost in Rankings
Let's not underestimate the importance (and challenge) of good SEO efforts. In this competitive landscape, your business is going to be going up against the chains and the business that hired an awesome advertising agency.
What's one of the best SEO tools out there? Video Content.
In fact, Google prioritizes video results over plain text results. But more importantly, humans prefer to watch video over reading text. In addition to catering to what people are more interested in on your website, web videos & vlogs can:
- Higher CTR (Click through rate)
- Bounce Rates are Lowered
- Opportunity to Build Links
- Quality SERPs for Searches
Engage With Customers & Become the Expert
When an actual human is recording a video and is shown to the viewer on the website, it's the next best thing to having them come into your business. With video, an else wise boring advertising channel (your website), becomes a multi-dimensional source to express emotion, explain in detail, and instill trust in your next customer.
We've all heard the expression "a picture is worth 1,000 words." Let's put that into context with having an informative video on your website. If a 'picture' is the equivalent of 1 second of video, then a 1 minute long video is worth 60,000 words.
The point is- rather than boring visitors than with plain text on your website, you can express your point more directly, efficiently, and cost-effectively with video.
Benefits of Training Videos for Employers
Most people associate training videos as outdated VCR-playing reels from the 90's that are HR 'BS.' Not anymore.
There is a very high value with training videos that simply can't be expressed through other training mediums. With our state-of-the-art production facility with top notch video and audio, you'll be able to save the training videos for years to come. It's a medium that's more direct that boring pamphlets and paperwork.
You'll also be able to upload to your website for them to view at their own convenience.
In the mean time, be sure to check out our video service page: Salt Lake City Video Production Services