Mix District Media

LOGOS / BLOG


Presidential candidates put a lot on the line when they release their campaign logos; a logo serves as a packaged, visual representation for use on bumper stickers, commercials, podiums, flyers, and more. Perceptions are made about a candidate based merely on his logo, and the ideas a logo communicates can carry strong repercussions. That is why political figures invest heavily in their marketing materials and hire designers to create a convincing logo, which is why we are surprised about the mediocre typographical choices on Jeb Bush’s most recent campaign logo.
Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.
What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple, Memorable, Timeless, Versatile, Appropriate