Mix District Media

TYPOGRAPHY / BLOG


Presidential candidates put a lot on the line when they release their campaign logos; a logo serves as a packaged, visual representation for use on bumper stickers, commercials, podiums, flyers, and more. Perceptions are made about a candidate based merely on his logo, and the ideas a logo communicates can carry strong repercussions. That is why political figures invest heavily in their marketing materials and hire designers to create a convincing logo, which is why we are surprised about the mediocre typographical choices on Jeb Bush’s most recent campaign logo.
Here is a quick guide to 5 great blogs and 5 helpful books, including books for beginning typographers/designers.
What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple, Memorable, Timeless, Versatile, Appropriate
As consumers increasingly look to each other for inspiration and guidance – through the likes of social media, blogs, vlogs and reviews – brands also need to become more communicative, hands-on and human, with their own distinct personality.