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Like any highly competitive business, real estate agents need to intentionally shape their personal brand to help boost confidence in customers and keep themselves at the top of the housing market.
Creating a brand identity takes work and focus but is an essential tool for any business, whether large or small. Here are a few branding questions to ask your client in order to help them create a successful brand identity.
This past week we've been setting up social media profiles for one of our clients and came across some image difficulties. We found that the image dimensions are different on each site. You almost have to design several different size variations of each image you want to use. We thought to ourselves "if we're having this problem, others are having them too." Every brand should have a presense on Google+, Facebook, Pinterest, Linkedin, and YouTube. You should keep your images consistent across like all sites, just like your brand messaging.
How we perceive color may have became the hot topic with that black and blue dress, but it simply brought into focus a fact that many creative designers, and the team behind Adobe's Creative Cloud, have known for ages. We all see colors differently.
Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.